In collaboration with the Apple Events and Marketing teams, The Mill and Campfire teams developed a series of 3 fan experience events to continue the excitement around the second season of the hit Apple TV+ show "Ted Lasso".
"The Believe Fan Experience" was an immersive-themed tailgate event. Fans could get their hands on official merchandise, interact with the custom double-decker "Believe Bus," play games such as soccer darts and participate in contests, watch freestyle soccer performers, and take photos with themed installations.
The first event was held at the Banc of California Stadium, Los Angeles ahead of the LAFC vs Sporting KC match. The Believe Fan Experience also held events in Santa Monica and The Row, Downtown Los Angeles.