Critical Mass (agency) came to The Mill to push the envelope of a Snap Lens effect for their client, AT&T, who was sponsoring the NCAA College Football Playoffs.
As the lead producer, I worked closely with our creative and development team, as well as the Critical Mass project team to develop the concept, design and functionality to produce an effect allowing user interactivity to choose their uniform colors and put their own faces in situ as a player to run through the tunnel with fanfare onto the field that they can then share out.