Partnering with Rimowa and Meta, the Mill was asked to create an AR experience and AR ad for Rimowa’s new campaign where users could interact with and experience the product and all its components. This effect pushed the bounds of the Spark AR platform and breaks the ‘cabin’ (luggage) apart into its many different configurations with the wave of a hand.
From conception, UI, creative, 3D design and development, I managed the production of this effect that was successfully launched on Instagram.