Harry Potter Broadway Location Based AR
[The Mill + Meta + Harry Potter]
The Harry Potter & The Cursed Child (HPCC) production partnered with Meta, who partnered with The Mill to create a set of three augmented spaces within the Lyric Theatre for the reopening of Broadway and the Harry Potter & The Cursed Child show post pandemic. As the lead and sole producer, I worked closely with our creative director, developer, the theater team, and the Meta project team to strategize and produce this special Spark AR showcase project.
As users enter the theater they scan a QR code to launch the experience. They can then point at various pieces of art with their mobile device to bring them to life.
Effect one was a multi- target tracker experience that brought to life three ‘patronus’ murals; this effect was ultimately used globally in other theaters running the same show.
The second effect was also a multi- target tracker that brings to life a portrait of a wizard, who summons an apple from another painting to float over to him.
The final effect augmented the ceiling art in the lobby by creating floating candles, descending ‘house’ banners, among other magical components.
